Pamesa will present its latest collections at the Cersaie trade fair from 24 to 28 September in hall 14, stand B19-C20 at the Bologna Fiere exhibition centre. The display area covering around 420 square metres will host design, technology and an exciting list of exclusive guests.
The firm will showcase its innovations in the Cromat, Eden and Essential collections at the fair. Cromat, a reflection of the natural world, is constantly transforming. Pamesa has expanded this porcelain gres collection with eight new series, large formats and innovative colours inspired by nature.
Tranquillity and balanced colours are the high point in the Eden collection, which Pamesa has diversified with new ideas for walls and floors to provide elegant solutions in white body ceramic tile that combine perfectly with relief surfaces. The Essential collection is also strengthened with new series in porcelain gres that give a contemporary feel with natural stone textures, the unique features of rosewood, and distinctive cement-like surfaces.
Pamesa advances its groundbreaking work in augmented reality with the Pamesa Virtual Xperience project. The firm will present innovative new applications at Bologna, designed to add value to the product through this extremely useful tool that allows end customers to see what the final result will look like in any area of their homes.
The opening day of the Cersaie fair will be marked by a visit from the celebrated prestigious designer Agatha Ruiz de la Prada, who has worked hand in hand with the Pamesa Cerámica team for more than 20 years. Agatha will visit the ‘Pamesa by Agatha Ruiz de la Prada’ area, where vibrant colours, original reliefs and expressive shapes embodied in ceramics take centre stage.